Showing posts with label colors. Show all posts
Showing posts with label colors. Show all posts

Monday, May 27, 2013

NEW LOGO + BUSINESS CARD DESIGN

Hi there.  I wanted to give you a peek at my new logo and business card design.  I am so excited to have finally completed it and it is ready to be given out to the world!

I wanted this card design to coordinate with my blog, my Facebook site and my etsy shop, so I used the same painting that is on my etsy banner and my Facebook cover page.

The cards fold in half and I decided to print them myself so I could create them with a fold and blank inside.  The inside is white and is for jotting down notes and info. that someone might want to remember.  Possibly, the might want to jot down a painting that they liked or wanted to purchase. (that would be an awesome use of my card)!
The front of the card has my new logo and very little type. I wanted to keep it simple since the painting is detailed.  On the back, I added my blog address, etsy shop, email and Facebook site. Lots of information.  Now with social media and the internet there is so much info to put on one little card.

Back in the day, when I first designed my logo and business cards and letterhead stationery, there wasn’t as much info to fit on a small card.  I have been trying to track down a copy of my first card and logo, but no luck yet.  When I do, I will post it on my blog.  You will get a glimpse of where I was at at that time and where I am now.

Thanks for looking at my business card design and new logo.  Please feel free to leave feedback, it’s greatly appreciated.!


Live life!
Loren




Sunday, April 14, 2013

'ON MY EASEL' HOW I CREATE MY ART








Hey, folks.  I'm starting a new section on my blog called 'on my EASEL'.  This will feature new work that I will be creating, as well as recent abstract work from 2012 and some earlier works that I have yet to feature on my blog. I thought to create this section to share with you the whys, the whats and the hows about my process of painting. The hows and whys about  coming up with the ideas, colors, forms and the how I approach a painting from technique to thought process.  

I think an artist's thought process is so important to get to know the artist's inner soul.  It helps you to get to know how the artists thinks and feels.  I thought I would like to start this section to give you a 'play by play' of the world that I go into when I am creating.  I will talk about what I am inspired by.  It could be colors, shapes, memories of certain experiences, patterns and emotions/feelings. conversations with other people, reading, looking out my windows at nature and so on...  For me, when I am approaching a conceptual piece it always starts with a feeling or idea in my mind.  When painting abstract, it starts with some things more ambiguos like colors, shapes and patterns that I am imagining in my head.  Some days are  feeling like a yellow day and some days a crimson day and so on.... Some times I see a beautiful color and need to paint it out to see how it feels. Some times circles or squares keep nagging at me until I put the paint on the canvas. I never know what will capture my attention and be in the fore front of my mind when I am painting or creating anything so follow along with me as I try to explain my unexplainable process of creating art.

Check back to see what's 'on my EASEL'.  I hope to see you here again!

Cheers, Loren

Wednesday, March 27, 2013

AWARD NIGHT AT FLEISHER: MAYBE I AM HOME

Last Friday night Fleisher Art Memorial in Philadelphia ( a free tuition art school) had there closing ceremony for the Student Show. This is where I have been taking painting classes. They were giving out awards for the different categories of art being featured in the show.
'WEEPING'                                24x30                    2012                      oil on canvas

The awards ceremony was to begin 7:00 P.M. and it was in Fleisher's historic Sanctuary chapel.  This chapel is something you just have to see.  It looks like it is from the 1700's however, I am not sure exactly how old it is. The walls are plaster frescos with painted imagery on them. The entire chapel is so ornate with tall columns, pillars, arches and decorative embellishments.  It is dark and gloomy at times and at other times it is so awe inspiring and creatively uplifting because of it's endless attention to the details.  Classes are sometimes held in this sanctuary.   There is a round sunglass window at the front of the chapel.  The altar is dressed with a crucifix and many ornate and decorative sculptures and carvings.  It is next to Fleisher's primary school class rooms and you would hardly know it was there from the street if the sunglass window and pointed roof were not there.

I went with my husband Paul and met up with a few friends that I know at Fleisher. I knew I had won an award, I just didn't know which one.  They kept that secret.  Anxiously, Paul and I went into the Sanctuary at around 7:00 P.M. and we sat down to hear the names called for each award category.  The award announcements began with some minor problems as I was the first one to be called up for an award. Go figure!  I was not looking forward to getting up in front of everyone to get my award even though it was in front of people I knew.  Hate that.  I really had the nervous jitters. I felt as though I was going to fall over when I stood up and I couldn't breathe right.  You know, basic anxiety symptoms. I didn't know where to stand and I felt like eyes were all on me. My worst nightmare was coming true. I listened to them call the other names of the artists and waited for them to come up to the podium to get their awards and to join me in the front of the Sanctuary.   I felt better having others up there with me.  After the names for painting category were called, I received my certificate and hurried back to my chair.  Oh, thank goodness, it was over.  I received my award for my abstract painting and nothing terrible happened!

I have been painting abstract since last January 2012.  I've been keeping it a secret because it is a diversion from my previous work.  One I did not need!  It is surely a change in direction for me. It actually started in an unplanned way but possibly inspired by these two things intersecting. One- since I was taking a new class, 'Painting Intuatively'( a modern art painting class) and two- because of my regular class 'Imagination, Memory and Observation'(imagery from your imagination), I was being primed subconsciously for this collision of techniques and to produce something new.

One Thursday in class, I was working on a drawing for a painting I was beginning in 'Imagination, Memory and Observation' and my instructor John thought that it was not in proportion with my drawing in my sketch book. I decided to wipe off the drawing but I felt stuck and I didn't know what I was going to do next. Then out of nowhere, and as I thought out loud, "I think I will paint an abstract painting."  This came to me from a place I did not recognize.  I had been painting still life and conceptual paintings since I began painting in 2008 and I was happy doing it, so this was definitely out of character for me. Well anyway, I went to work furiously painting without knowing really what I was doing. I only used a palette knife.  When class was over my instructor John came over and was amazed at what I had created on the canvas.  He asked how I did what I did and he told me it was great and I should paint abstract, give it a try. (Below, see the first painting that I had done)  After I painted this painting, a new direction and pathway were formed for me and I thought about trying to work in abstract for awhile to see what would develop.   Boy, was I blown away by what was to come. I would almost be totally taken over by abstract painting, form and mass.
'BEGINNING AGAIN'                   24x30                   2012                      oil on canvas

The interesting part of this journey is that when I was a teenager, I totally loved abstract and modern art. My Dad also loved it and we would talk about it when I was a kid. He was so ahead of his time (a toy designer and inventor) and he loved anything that was contemporary or modern.  We went looking for furniture (when I was 13) for our new house and most of it was totally modern.  The colors painted on our bedroom walls were totally modern.  My sister's and my bedroom was 3 walls bright yellow, one wall lime green and brown trim!  Our living room had a vanilla milkshake sofa the had a curve along the back and the carpeting was super plush royal blue that was cut on a curve going from the door to the kitchen!  This was before people realized they could cut the carpet in creative ways. My Dad was 'the bomb'.  We both had the same creative interests when I was young and we had the whole world ahead of us. Sadly, my Dad passed away one year later from a massive heart attack at the age of 40. I knew then that I had truly lost my creative friend in life... and I would never be the same,  and I haven't been.

When I began college, I wanted to work in abstract.  Then, somewhere in my early twenties my interest changed and I sort of found myself moving away from abstract art and modernism and more towards realism and impressionism when I moved to Philly and studied at Moore College of Art and Design. I don't know if it had anything to do with my Dad's death and my not wanting to remember things or not, but this is where I had been for many years. I studied graphic design and ad design in college, so I guess this might be my hanging on to the modern art world?   I'm not sure now if I am comfortable painting in an abstract technique yet, but I am making my way through the process. I feel the fear of beginning each new painting. I can't say that I will move away from conceptual art because it is dear to my heart, but I like the free and expressive energy that is released when painting in an abstract way.  I love the freedom of moving the paint around the canvas and not knowing exactly where I am going only to find a image emerge on the canvas. I am producing a lot and finding the process interesting.  It is funny that all my adult years I had no interest in abstract art and here I am coming full circle to my childhood and all the things I loved about art.  I am thinking about many things I had forgotten about myself and remembering all the things I wanted to be and do. I am thinking about being a child and having all the opportunities in front of me.  I am thinking... Maybe, I am home.

You might be wondering,"which award did I win?".  The answer is, I won the Honorable Mention Award for Painting. I am excited and I realize that I am forging a new direction which is like coming around to greeting a new, yet at the same time old friend.

I will be putting up some of my new abstract paintings soon so stay tuned for a change in direction and mood.  Leave a comment as to what you think of this new style of painting I am taking on.

Sunday, November 13, 2011

PAINTING A SIMPLE DISGUISE

THE SIMPLE DISGUISE
OIL ON CANVAS 24 x 30
(c) Loren Fidalgo 2009

This is one of my favorite paintings because I love the different angles and the subject matter. I am also smitten with the colors.  It's a 24 x 30 size painting.  I like to use this size for class paintings and sometimes when I am painting on my own.  The title, 'The Simple Disguise' is somewhat of a mystery to this painting.

I remember when I was beginning to paint this piece and I was really charged up and looking to seriously express something.  I just didn't know what.  At the moment that I put the paint to the scary white canvas, I was a woman on a mission, a rebel without a cause ( can a woman be a rebel, I'm not sure?) but anyhow, as I worked the paint around, I found my groove. I became aware to the idea that I was able to make a bunch of sense from the nonsense I was feeling.  This painting asks you to look closely at it and it just might help answer it's meaning.  I don’t like to talk about the deeper meaning to my work and how it reflects my secret world or life, as we all don’t.  So, you won’t find the answer to the exact meaning of this painting, however, since I am talking about nonsense, it brings me back to the title of this painting, 'The Simple Disguise'.  It is such a topic of conversation for people who view this work. "What does it mean"?  But the curiosity is not whether I have a simple disguise or if you might have one?  It’s about why we have one?  I have come to believe that we all do but in different ways.  I am reminded of a song by Bruce Springsteen titled, ‘The Brilliant Disguise’.  His lyrics in this song speak to me and make me think about the public face and the private face that we all might have.  Again, do all of us really have a disguise?  I'm not so sure how many of us do, but I'll bet that it is more common than people believe or will admit.  And as for my disguise, keep looking because it might reveal itself to you when you are not expecting it to.  But for now, I think it is something for me to think about and to ponder, as I always do. I search for the simple disguise in myself often and try to figure out how it does it's thing in my life. How about your disguise and it's purpose in your life? 


Cheers,
Loren