How did art and creativity absorb Loren Fidalgo's life and dreams? Well, it may have started with Loren's Dad who was a brilliant toy designer for Kohinoor Brothers. He was extremely compelled with ideas and creativity and he was profoundly instrumental in Loren’s early development as a creative soul. As it is history, creating art has been a drive in life since childhood through encouragement and support from her Dad. Loren's 'kooky' Dad would often bring home factory rejects from the toy plant and they would sit on the floor together and dream up things that could be made out of them. Loren’s Dad recognized early that his little girl had an artistic and creative side. After Loren had cut out of paper feet in different colors and pasted them to the walls from her bedroom to the kitchen, Loren's Dad stated emphatically, "I have to send her to art school!" He knew what needed to happen but little did he know what was ahead of her artistically, creatively and emotionally. Tragically, in 1974 Loren's Dad passed away when she was just fourteen. This was coupled by the loss of Loren’s Mom to illness when she was four years old. The loss of both parents, in her developing and formative years, undoubtedly, had an enormous and powerful effect on her both emotionally and creatively.
Art Licensing created the venue in which Loren’s cartoon and floral designs could flourish. All Loren’s designs could be adapted for use in commercial art. Loren taught herself Adobe Photoshop which allowed her many opportunities and leveled the playing field. In 2006 and 2007, Loren participated in the ‘Licensing Expo’ in New York City. Loren never thought that art licensing would change her path, but it did, and it turned her world upside down, again.