Monday, May 27, 2013

NEW LOGO + BUSINESS CARD DESIGN

Hi there.  I wanted to give you a peek at my new logo and business card design.  I am so excited to have finally completed it and it is ready to be given out to the world!

I wanted this card design to coordinate with my blog, my Facebook site and my etsy shop, so I used the same painting that is on my etsy banner and my Facebook cover page.

The cards fold in half and I decided to print them myself so I could create them with a fold and blank inside.  The inside is white and is for jotting down notes and info. that someone might want to remember.  Possibly, the might want to jot down a painting that they liked or wanted to purchase. (that would be an awesome use of my card)!
The front of the card has my new logo and very little type. I wanted to keep it simple since the painting is detailed.  On the back, I added my blog address, etsy shop, email and Facebook site. Lots of information.  Now with social media and the internet there is so much info to put on one little card.

Back in the day, when I first designed my logo and business cards and letterhead stationery, there wasn’t as much info to fit on a small card.  I have been trying to track down a copy of my first card and logo, but no luck yet.  When I do, I will post it on my blog.  You will get a glimpse of where I was at at that time and where I am now.

Thanks for looking at my business card design and new logo.  Please feel free to leave feedback, it’s greatly appreciated.!


Live life!
Loren




Sunday, May 26, 2013

I AM IN HEAVEN FRIENDSHIP AND NEW STUDIO NEWS

Rebecca and Neurida

It's 5:00 in the morning and I am still up!  I am thinking about all that happened yesterday and I am reflecting about the wonderful day I had and how I shared it with two really great friends, Rebecca and Neurida.  We planned a day of painting outdoors at my home. First time doing this.  Well, the weather was great, however there was too much wind so we decided to take it in indoors. The three of us moved my wicker furniture and porch stuff out of the way, in the corner.  We opened a big table, Rebecca selected her zone with a table top easel (love those!).  Neurida selected the other corner of the table for her palette of paint, and I fit so nicely with my easel into the corner of the porch. We were packed in, almost too close for comfort,however none of us cared.  It was thankfully just right. I opened all the shutter doors on the windows and let the beautiful light in. We were all comfortable in our zones and we began painting and talking and painting and chatting and then some more painting and discussing and on we went.  The conversation was effortless and so meaningful. I don't remember when I had such great conversation with my friends. When Rebecca and Neurida had to head back to center city Philly, we were all disappointed that the day had to end.  They both shared that they had an awesome time and we had to do it again really, really soon!



When my friends left I found myself still full of energy and inspiration.  I continued to paint in the porch and as I put the brush to the canvas, my mind started to expand and I had a revelation.  I decided then that I wanted to move my studio out of the dining room and into the porch. This was big.  I mean really big. A bridge was being crossed, meaningless thoughts were becoming a plan and I was elated. The porch was always out of my option range. When my husband Paul came home, I told him that I was joyful and happy and I would like to move my zone into the porch.  He was skeptical at first but then he saw all the benefits, such as reclaiming our dining room!  Here the porch was there all along just waiting for me to see it for what it is and it's potential. I was not able to see the benefits to using the space to my advantage. I was closed off to seeing the possibilities. Having my friends over to my home to paint and talk about the 'human condition' as I call it, was the best thing I have done for my soul personally and creatively in more years than I can express here and now.  A door was opened yesterday for me and I walked through it. I opened my heart and let the light in.  I felt like I was in heaven!


NEURIDA's painting-------REBECCA'S painting--------MY abstract painting
See the wicker furniture in the background!!!  Close quarters.
Thank you to my friends Rebecca and Neurida for helping me to see the person I am becoming and the person I hope to be.  Even more, thanks for reawakening the person I used to be. Mostly thank you for trusting in me to share your heart and souls. I love you guys!



Thursday, May 16, 2013

NEW 'on my EASEL' PAINTING FEATURED








Hey, guys it's time for a post about a new painting. It's long over due.  This time I had a lot of trouble deciding what to write about mainly because I have so many paintings that I've done in various mediums and techniques, that I was not quite sure what I should tackle first. I am somewhat stuck. I am tossing back and forth with what paintings I have listed in my etsy shop and on Facebook.  Since I began painting before I began this blog, I have a lot of work to talk about.
In the past year I have been working mainly on abstract experimental painting and still life paintings.  I like to work on both because it keeps my skills up and I am constantly learning new things.  I also find new ways to manipulate the paint and brushes.  I think I am getting better but hey, who am I to judge?
I'll let you be the judge.
Well, let's talk about this new painting...

                                   'HEADING TOWARDS THE LIGHT'
'Heading towards the light'                       24 x 30                       oil on canvas              Loren Fidalgo
Just recently, I sold this painting, YEAH!!! and I would like to talk about it before it leaves it's current home.  The title of this painting is 'Heading towards the light'.  It is 24 x 30 and oil on canvas.  I really love the 24 x 30 size canvas to paint on.

I began this painting shortly after I began painting abstract back in the beginning of 2012. I think it was my 3rd or 4th painting.  I still felt new to abstract and unsure of my direction when I stumbled upon this painting style.

I began this painting using oil paint and by laying down blocks of color in Cerealean Blue and Ultramarine Blue squares in the bottom left hand corner using a palette knife.  I used various shades of these colors next to each other.  I dragged the paint around the canvas and dropped the palette knife down on the canvas where I decided the colors should go.  To merge colors, I dragged the color to the left side into the color in the right side with the flat part of the knife.  I used a lot of Alizarin Crimson as the dominate color around the canvas and especially on the top.  The Crimson color worked it's way into the shape that is painted in a curve.  This is a contrast to the square/ blocks of color.  The curve in Crimson sort of tucks you into the yellow areas of light almost like it is hovering over the yellows like a archway to a bridge or some kind of animal pulling your eyes into the painting.

There are two areas of light, in the blues on the bottom and in the yellows on the middle right side.  The Cadmium Yellow really brings your eye in to it and it looks as if you are heading towards the light starting at the bottom left corner of blues and moving up into the yellows.  In some ways. it reminds me of a landscape sunset with water on the bottom. Do you see it??

Although there are many colors in this painting, when I look at it, I see Crimsons and Yellows.  The other colors kind of recede for me.  They are secondary.  I wanted to show the interaction between many colors all grouped together on one surface.  I had a vision in my mind and at the same time I wanted to just let the colors flow out of me.  I didn't want to judge it while I was painting.  The title came to me right away and I knew what I wanted to say with it.

Well, I have to say "good-bye" to this piece as it will be leaving me soon.  I know it will go in an  awesome home, so I am so happy about that. I created another painting like this one.  I will feature it somewhere down the road.   Leave a comment if you would like to share something about this painting or my work in general.  I love to hear from my readers.

Live life!
Cheers,
Loren